GUNS AND SNOW AND ICE
We were thinking of other games that might be improved by the inclusion of guns -- the way Biathalon improved upon boring old cross-country skiing:
1.) Bobsled - A couple of sled-mounted rifles and targets on the track. The expensive track-side seats would sure drop in price.

2.) Figure Skating - Michelle Kwan with a couple of six shooters would be dreamy. I'd pay to hear Scott Hamilton say "Salchow! -- Pow! Pow!"

3.) Curling - Give the opposing team a 12-gauge and two shells -- Americans would start paying attention. You'd have to work around the divets.